Social Media
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Tapping into the Positional Influencers
Finally, there are the positional influencers. These are the people who are closest to your customers and influence them the…
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Energizing Employees within Your Company for Social Influence
Until the beginning part of this decade, enterprise software looked and felt very different from the software that was designed…
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Comparing Social Influence Marketing with Other Marketing Efforts
It isn’t enough to deploy social influence marketing (SIM) in isolation of every other marketing effort. If you do, you’re…
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Marketing via Niche Networks and Online Influencers
Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid…
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What do you mean by Insta Likes?
Insta likes are likes that are given on Instagram photos. They can be either real or fake. This is because…
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Accounting for the Influencers
In Chapter 1, I briefly introduce the social influencers and how they affect purchasing decisions. In this chapter, I discuss…
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Getting Social with Your Marketing
Defining Social Influence Marketing A discussion of any subject needs to begin with a definition, and so here’s the one…
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